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Tag - Business Relationships


Are You Losing Customers or Keeping Them?

Are you losing your customers? You might be surprised at the answer: the average business loses up to 30% of its customers every year – and 50% of its customers over five years! “OK,” you say, “maybe that’s true. But I bring in enough new customers each year to make up for the losses.” A …


Customer Service Best Practices – 6 laws (Part 1 of 2)

Customer service best practices can be translated into 6 laws. In order to gain the optimum level of customer relationships it is necessary to study and understand these laws. When this is done you will find that you can implement NEW methods to improve customer loyalty and retention. 1 – For every action there is …


Building Customer Relationships – Part 2 of 2

This is the continuation of part 1 on Building Customer Relationships. We previously mentioned that the customer climate relationship model will classify customers into 4 groups: 1: The dissatisfied customer: employees will make efforts to save the customer and address their issued so that they do not leave the company. 2: Customer is in the …


Voice of the Customer – Part 1 of 2

What exactly do we mean by the voice of the customer? Simply put it is how a company will gather information about how customers feel about the business and its products. For customers this will mean that they have an opportunity to voice their opinions about the company. They will feel that the company respects …


Customer Retention Management

There is no doubt about the fact that good customer service is critical to a company’s profits. Many upper management officials have not yet been convinced that the cost of a customer satisfaction program is worth it. In fact some even believe that the extra cost of a customer satisfaction system will end up making …


Manufacturer’s – Customer Retention Program

After interviewing the leading manufacturers, manufacturer agents’ sales managers and marketing executives, we understand the common challenges you are facing in today’s highly competitive automotive aftermarket. These challenges included: Having customers that know the VALUE of your line of high quality products. Competing against a number of COMPETITOR brands that tout similarity. Having your field …