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Tag - Customer Retention


Special 25% Discount on Customer Survey Packages

Why should business owners try to guess what their customers are thinking when ASK LISTEN RETAIN makes it easy to simply ask these customers? ASK LISTEN RETAIN is now offering a 25% discount on its customer survey packages. With ALR’s telephone, mobile device, and email surveys, businesses can gather valuable customer feedback to enhance customer satisfaction and …


Lost Customers Are Expensive

It’s always worthwhile to take a closer look at statistics, and see what they actually mean. Consider the following statistical tidbits (both from McKinsey): An average company loses between 10 – 30% of its customers annually, and Only 12% of current marketing spend is on customer retention. It would be easy to look at those …


Statistics – Unhappy Customers Walk

Customers genuinely do care about how they’re treated, and they’re not shy about voting with their feet. According to Harris Interactive, 86% of the customers who stop doing business from a company do so because of a bad experience – that’s up from just 59% four years ago. Why is this happening? Are employees becoming …


Retaining vs. Replacing Customers Part 3

Let’s talk a little bit more about word-of-mouth. Here’s the plain truth: Word of mouth isn’t just word of mouth any more. It’s no longer just a casual street corner conversation, or a casual mention at a business lunch. People don’t just say things – they post them on Facebook, in their blogs, on business …


Customer Engagement: It’s Personal, Part 1

Customer engagement is a genuine emotional relationship; and from the customer’s point of view, it can be very personal, and very intense! Customers spend their money (and we all have some strong personal feelings about our own money) at your store, expecting good products, good service, and good, friendly, respectful treatment in return.  If that’s …


What is a Customer?

A customer is the most important person in any business. A customer is not dependent on us. We are dependent on him. A customer is not an interruption of our work. He is the purpose of it. A customer does us a favor when he comes in. We aren’t doing him a favor by waiting …


Customer Retention Statistics Video

Here is a comprehensive listing of Customer Retention Statistics in a video format. My favourite speaker, Jeffrey Gitomer has an audio clip attached for interesting reading and listening at the same time. 1. Attracting a new customer costs 5 times as much as keeping an existing one. • Source: Lee Resource Inc. 2. Happy customers …


Building Customer Relationships – Part 2 of 2

This is the continuation of part 1 on Building Customer Relationships. We previously mentioned that the customer climate relationship model will classify customers into 4 groups: 1: The dissatisfied customer: employees will make efforts to save the customer and address their issued so that they do not leave the company. 2: Customer is in the …


Building Customer Relationships – Part 1 of 2

When you take care of customers and build relationships with them you will be able to nurture long term profits for your business. Many salespeople have a catch as catch can approach. The companies that hire them are just living in hope that they are building relationships with their customers. However there is a good …


Building Customer Loyalty – Part 2 of 2

This is a continuation of Part 1 of our mini-series on Building Customer Loyalty. We hope you have enjoyed reading our blogs. There are a number of tools that are used by companies to improve customer loyalty and retention via relationships: Voice of the customer tools – these gather information from the customers’ input and …