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Tag - Customer Service


Your Business Customers Matter – Part 1

Do you sell your products and services directly to the public, or do you sell through retailers or distributors? It’s easy sometimes to think that if you have your retail customers – your end-users – satisfied, then you’re on top when it comes to customer relation management and customer service best practices. But if you’re …


Retaining vs. Replacing Customers Part 1

Replacing customers who you’ve already lost and retaining your existing customers are interchangeable strategies, because one customer is not just like another. Let’s take a closer look at the actual cost of losing customers and replacing them: First of all, it is not guaranteed that you will be able to find a replacement for each …


What is a Customer?

A customer is the most important person in any business. A customer is not dependent on us. We are dependent on him. A customer is not an interruption of our work. He is the purpose of it. A customer does us a favor when he comes in. We aren’t doing him a favor by waiting …


Customer Service Best Practices – 6 Laws (Part 2 of 2)

Welcome back to Part 2 of this mini-series on customer service best practices and the 6 laws that helps create company’s customer retention strategies. Building customer loyalty is an ongoing process and understanding these 6 laws will make your business a stronger entity with forged relationships between employees, management and most importantly, your customers. LAW …


Customer Service Best Practices – 6 laws (Part 1 of 2)

Customer service best practices can be translated into 6 laws. In order to gain the optimum level of customer relationships it is necessary to study and understand these laws. When this is done you will find that you can implement NEW methods to improve customer loyalty and retention. 1 – For every action there is …


Building Customer Loyalty – Part 2 of 2

This is a continuation of Part 1 of our mini-series on Building Customer Loyalty. We hope you have enjoyed reading our blogs. There are a number of tools that are used by companies to improve customer loyalty and retention via relationships: Voice of the customer tools – these gather information from the customers’ input and …


Voice of the Customer – Part 2 of 2

In part two of this mini-series on the Voice of the Customer, we look further into the importance of ‘how to retain a customer’ and ‘customer retention strategies’. It is essential to the growth of the company to understand customer comments and opinions and how they will have a direct bearing on the company. It …


Voice of the Customer – Part 1 of 2

What exactly do we mean by the voice of the customer? Simply put it is how a company will gather information about how customers feel about the business and its products. For customers this will mean that they have an opportunity to voice their opinions about the company. They will feel that the company respects …


The Cost of Not Measuring Customer Satisfaction

Or, the cost of doing nothing to improve customer customer loyalty and retention – the (R.O.N)Return on Nothing You may be surprised to know that doing nothing about your customer service best practices is costing you serious money. The fact that doing nothing will cost you money may at first glance sound absurd, but when …


Jobber’s Installer Retention Program

We can transform your jobber business from the ever present threat of losing installers and retail customers to the competition based on price or perceived poor service… And not only retaining them but actually increasing their sales and at even greater profit margins! Our goal is to take help jobbers, those with 1 location or …