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Tag - Customers


Who Should I be Surveying

When you do a survey for customer satisfaction, should you have a target market? Should you aim your survey at everyone, or is that too inefficient? If you narrow your survey down to specific groups of customers, how do you know whether you’re targeting the right ones? The best way to look at these questions …


Not Your Grandfather’s Store Part 2

When it comes to retail, wholesale, and customer relation management , the phrase “good old days” doesn’t just refer to your grandfather’s time. It wasn’t too long ago at all – less than a generation – that store owners could count on a significant amount of repeat business simply because the alternatives were too difficult …


Under the Surface Part 2

How do customers decide whether they’re going to continue to do business with you, or look for another store? It would be nice, of course, if they were to let you in on the decision, and give you a chance at trying some of your best customer retention strategies, but all too often, this is …


What Are My Customers Thinking – Part 1

OK,” you say, “I believe you when you tell me that I should find out what my customers are thinking, but what are the kinds of things that I need to know?” The first thing that you need to find out is pretty straightforward – and pretty painless, too: Why do your customers like you? …


Surveys From The Customers View

OK. Take some time to put on your customers’ shoes, and walk around looking at your store through your customers’ eyes. That’s something that every store owner and every store manager should do – and its something that you probably do from time to time. And you already know that customer service satisfaction surveys are …


Customer Service Best Practices – 6 Laws (Part 2 of 2)

Welcome back to Part 2 of this mini-series on customer service best practices and the 6 laws that helps create company’s customer retention strategies. Building customer loyalty is an ongoing process and understanding these 6 laws will make your business a stronger entity with forged relationships between employees, management and most importantly, your customers. LAW …


Building Customer Loyalty – Part 1 of 2

Customer relationships are the key to success in business. The better you know your customers the more you will be able to cultivate customer loyalty and retention and increase your core of loyal customers. Increasing your customer base of loyal buyers will in turn multiply your profits and allow you to develop a stable profitable …


Customer Retention Management

There is no doubt about the fact that good customer service is critical to a company’s profits. Many upper management officials have not yet been convinced that the cost of a customer satisfaction program is worth it. In fact some even believe that the extra cost of a customer satisfaction system will end up making …


How to RETAIN a customer in TOUGH economy?

Businesses are increasingly under pressure not only to get new customers but also to retain existing ones. Retaining existing customers is important because research has shown that existing customers are not only more cost effective to keep than new ones but are also five times more profitable than new customers. So from a cost and …