“Well,” you say, “I can see how there could be a lot of value for my business in conducting surveys for customer satisfaction, and I understand the reasons for focusing on the top 20% of my clients, but what sort of questions should I ask? I don’t want to waste my time asking the wrong …
What is the value of a happy customer? Is that something that can even be measured, let alone easily? Perhaps the best way to measure the value of customer happiness is by understanding how happy customers actually behave. If all they do is smile when they’re standing in the checkout line, that still has some …
Here is a comprehensive listing of Customer Retention Statistics in a video format. My favourite speaker, Jeffrey Gitomer has an audio clip attached for interesting reading and listening at the same time. 1. Attracting a new customer costs 5 times as much as keeping an existing one. • Source: Lee Resource Inc. 2. Happy customers …
