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Tag - Satisfied Customers


Losing and Keeping Customers

It’s always worthwhile to take a closer look at statistics, and see what they actually mean. Consider the following statistical tidbits (both from McKinsey): An average company loses between 10 – 30% of its customers annually, and Only 12% of current marketing spend is on customer retention. It would be easy to look at those …


Loyal Customers Have The Added Value of 10 Sales

What is the value of a happy customer? Is that something that can even be measured, let alone easily? Perhaps the best way to measure the value of customer happiness is by understanding how happy customers actually behave. If all they do is smile when they’re standing in the checkout line, that still has some …