When the RETAIN tab is clicked on, you will see a summary of any surveys that created a notification. A notification is a prompting to take action. There are 4 types of notifications that you might receive from customer feedback. A notification could be due to an specific answer that triggered it. For example, if a customer answered NO to the question “Were the staff polite and professional. Another notification type is the resulting score of the survey was below a previously decided percentage, for example a score of 60% would generate a notification of this type. Or, if there were negative words used in a comment, that would again trigger a notification. And lastly, the customer can answer YES to the question “Would you like to be contacted by the store manager or owner? This notification opens us communication between customer and management.