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Ask Listen Retain – NAPA Tracs What is Net Promoter Score

Recently ASK LISTEN RETAIN has integrated “net promoter scoring” as the key scoring metric.  A Net Promoter Score program asks one key quantitative question: “How likely are you to recommend this business to a friend, family or colleague?”
They are asked to rate on an 11-point scale, from 0 to 10. Based on their rating, customers are then classified in 3 categories: detractors, passives and promoters.