BEST PRACTICES FOR GETTING THE MOST OUT YOUR ASK LISTEN RETAIN TOOL “THE ASK PAGE”

Understand why you need to ASK customers for their feedback…because the statistics say so!

The Importance of Customer Feedback

Customer feedback is the information, insights, issues, and input shared by your community about their experiences with your company, product, or services. This feedback guides improvements of the customer experience and can empower positive change in any business — even (and especially) when it’s negative.

Asking your customers for feedback is crucial for the success of your auto shop. However, it goes further than just collecting this feedback and calling it a day. Unless you’re taking this feedback and paying attention to it — in other words, listening to what your customers are telling you — you’re simply wasting your time and theirs.

Acting on Feedback Shows Customers They Are Valued
Just as important, though, is showcasing to customers that their feedback matters.  Taking into account their recommendations and then adopting some of those recommended changes speaks loud and clear to our customers that we hear them, we pay attention to them, and that we value what they have to say when it comes to how we can better serve them.

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